Designing an e-commerce store for pasta

Week 2 Ironhack

This was in collaboration with two other classmates Alessio Sacconi and Miguel Guttierez.

Challenge brief:

Local shops are suffering a decrease in the demand for their services and products due to the extreme situation COVID-19 pushed worldwide. Our challenge this week was to design an e-commerce website to help a local business improve its online presence to be more competitive in the actual market and support fighting this pandemic issue.

Client stakeholder

We decided to go with Alessio’s friend in Berlin who runs her own pasta business called “Craving 4 Pasta”. (This was also just a fun topic… because well pasta!)

Irene has been freelancing for 3 years but doesn’t have her own website or online shop yet. Currently, she fulfills her demand by direct sales.

In addition to offering handmade fresh pasta, she offers baked goods (bread, cakes, sweet), homemade sauces, cooking workshops, and other services ie. Chef at Home and Catering.

Research

We started our project by doing various research both qualitative and quantitative methodologies.

• Survey (28 responses): We created a survey to better understand the…